Journal
Over the past few years, phrases like “fast fashion”, “sustainability”, and “slow fashion” have become buzzwords within the fashion industry. There is no denying that the fashion industry has a significant climate change problem. The rise of fast fashion, fuelled by social media trends, has skyrocketed the industry’s carbon footprint. Every day, we’re visibly seeing the impact of fast fashion on the world around us. You need to look at the damage that microplastics in the apparel causes to the ocean to see that. Nevertheless, there is a solution to this problem by shifting from fast fashion to its slower, more eco-friendly alternative.
Pirkani Apparel Ltd is a sustainable apparel start-up founded by Dr Moiz Pirkani to support the fragile eco-systems and tackle climate change. A green entrepreneur and recent graduate from Manchester, he leads us to leverage the power of green engineering, innovation in textile design and circular economy to provide sustainable fashion. He aims to build a future with recycling, reuse and green engineering as the substratum of fashion design, converging in an ever-lasting place.
The Fashion industry's landscape and sustainable development don't go hand in hand. We’ve all heard stories about fast-fashion’s massive carbon footprint on our ecosystem and its exploitative and unethical impact on the health and social well-being of the very people who make what we wear.
But, did you know that the fashion industry is also the second-largest consumer of the world's water supply?