Can circular economy really save the fashion industry?

The end goal of circular economy is to get rid of any wastage during the design process. However, in the current state of the world, this is more of an ideal than something that can be truly and regularly achieved. In a world where non-renewable energy, single-use plastic and overconsumption are so commonplace, it’s very difficult to be fully circular.

But is circular economy really the saving grace of the fashion industry? Does it have the tools to tackle fashion’s most severe problems? Can it be implemented during every step of the design and production process of sustainable fashion companies?

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Innovation, Technology and Fashion: Clothing Design for a Sustainable Lifestyle


Technology and innovation are advancing our world every day, yet so many fashion brands keep sticking to methods which are hundreds of years old. While in some cases, the ‘good old ways’ are a sustainable alternative to unsustainable fast fashion, in others, embracing technology can help sustainable fashion designers substantially reduce the environmental impact of the garments they create.

In this blog, we’ll discuss the different innovation and technology solutions which can be used to improve a garment’s sustainability. From creating patterns to prolonging a garment’s lifecycle with rental services, innovation holds the promise to transform everything about fashion as we know it today.

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Pirkani's blog titled 'Did you know? 85% of All Rejected Clothing Ends Up In The Landfill Or Incinerated.'

The more clothing we wear, the more it ends up being thrown away. Fast fashion has drastically increased the amount of clothing we buy and wear – and how quickly it ends up in a landfill. We increasingly perceive garments as a disposable resource, one we can throw away and replace whenever we want.

Although the financial cost of a frequent disposal of clothing has gotten much more manageable; the environmental toll of this disposal is only increasing.

Currently, 85% of all rejected clothing ends up in a landfill or being incinerated. Only a small fraction is recycled, repurposed, or repurchased.

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Did you know? The fashion industry currently makes up 10% of humanity’s carbon emissions-PIRKANI. This is a visual representation of smoke rising from industrial plant, CO2 emissions destroying the planet.
Climate change is one of the most severe threats of the 21st century. It is, thus, necessary for us to work collectively towards reducing our carbon emissions to slow down climate change: drive less, eat less meat, use public transport and… stop buying too many clothes, a.k.a. fast fashion.
Although the carbon emissions produced during the production of the garments we wear are often overlooked, we must not forget about them when working towards a more sustainable lifestyle.
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