Journal
Change is always driven by the young – and the fashion industry is no exception. Every time we open Instagram or TikTok, there’s a new fashion trend or must-have item that appears out of nowhere. Rising consumerism and the impact of social media has fundamentally changed how we shop. To keep up with growing demand, brands are turning to cheaper production methods and environmentally damaging methods to keep their prices low. Yet not everyone is on board with ‘fast fashion’.
The 21st century’s fashion industry isn’t exactly known for being particularly sustainable, but did you know that one of its biggest issues is the sheer amount of waste it produces?
According to a report released in 2017 by the Ellen McArthur Foundation, the equivalent of one garbage truck full of textiles goes to waste every second. The majority of this textile waste is sent to landfill and the rest is usually incinerated.
We’ve all heard of ‘slow fashion’, but have you heard of ‘ethical fashion’? Often, we focus on what our clothes are made of instead of considering ‘WHO’ makes them. You might think that machines make your clothing – taking a few presses of a button. In reality, most of our apparel is made by employees who are often exploited in the name of fast fashion.
We at Pirkani® have risen to the challenge of tackling climate change due to fashion by starting up as a 100% eco-friendly apparel entity in the same industry – and aim to have a negative carbon footprint by 2023 – within two years of our founding. We are environmentally conscious in our supply chain and vehemently advocate conscious consumption to positively impact various ecosystem on our Earth and make it safe for the inhabitants, especially future generations. While in sync with global standards of fair-trade and organic trade, we equally comply with and incorporate sustainable ways throughout our supply chain, ranging from sourcing to production to recycling and disposal. This enables everyone working with us to complement each other's efforts for a circular economy.
Over the past few years, phrases like “fast fashion”, “sustainability”, and “slow fashion” have become buzzwords within the fashion industry. There is no denying that the fashion industry has a significant climate change problem. The rise of fast fashion, fuelled by social media trends, has skyrocketed the industry’s carbon footprint. Every day, we’re visibly seeing the impact of fast fashion on the world around us. You need to look at the damage that microplastics in the apparel causes to the ocean to see that. Nevertheless, there is a solution to this problem by shifting from fast fashion to its slower, more eco-friendly alternative.