Time to Upgrade Your Wardrobe? Go Green with Sustainable Fashion and Conscious Clothing-PIRKANI

Did you know what we choose to wear impacts the environment, the fragile ecosystem, and life on the planet?

The fashion industry now contributes more carbon to the ecosystem than aviation and shipping combined. If you are looking to upgrade your wardrobe this year, why not consider going green with sustainable and ethically sourced fashion options? Here are some factors to consider when choosing a conscious clothing option.

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(Un)ethical side of the fashion industry: modern slavery, destitution, and perilous working environment-PIRKANI

The glamourous side of the fashion industry is visible to all of us. Fashion models walking on the ramp, being photographed for magazines, wearing the most stylish clothes are familiar sights. In today’s digital era, we see influencers and fashion models flaunting their dresses. However, we only get to learn very little about the origin of the clothes they wear and those who make them. The fast fashion industry is heavily lopsided towards unethical business practices. While the big fashion brands earn billions as profits – they hardly spend a fraction of their earnings on the people who make their products. As a result of this greed for profit – the workers suffer. The fashion industry is abundant with stories of modern slavery and exploitation of the workers to the point of misery.

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Did you know? Cotton production engages 100 million rural households in developing countries.-PIRKANI

Cotton is one of the most popular fabrics globally and undoubtedly the one with a long history. Despite its versatility, durability and popularity, cotton takes a lot of labour to satisfy the current demand for cotton. Because of that, the production is often outsourced to developing countries, where labour is much cheaper.

Currently, 100 million rural households in developing countries are directly engaged in cotton production. As these people are essentially powerless in the grand scheme of fashion production, they're left to be affected by any price fluctuations, rising costs of production, or the effects of climate change.

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