Time to Upgrade Your Wardrobe? Go Green with Sustainable Fashion and Conscious Clothing-PIRKANI

Did you know what we choose to wear impacts the environment, the fragile ecosystem, and life on the planet?

The fashion industry now contributes more carbon to the ecosystem than aviation and shipping combined. If you are looking to upgrade your wardrobe this year, why not consider going green with sustainable and ethically sourced fashion options? Here are some factors to consider when choosing a conscious clothing option.

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(Un)ethical side of the fashion industry: modern slavery, destitution, and perilous working environment-PIRKANI

The glamourous side of the fashion industry is visible to all of us. Fashion models walking on the ramp, being photographed for magazines, wearing the most stylish clothes are familiar sights. In today’s digital era, we see influencers and fashion models flaunting their dresses. However, we only get to learn very little about the origin of the clothes they wear and those who make them. The fast fashion industry is heavily lopsided towards unethical business practices. While the big fashion brands earn billions as profits – they hardly spend a fraction of their earnings on the people who make their products. As a result of this greed for profit – the workers suffer. The fashion industry is abundant with stories of modern slavery and exploitation of the workers to the point of misery.

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Did you know? Cotton production engages 100 million rural households in developing countries.-PIRKANI

Cotton is one of the most popular fabrics globally and undoubtedly the one with a long history. Despite its versatility, durability and popularity, cotton takes a lot of labour to satisfy the current demand for cotton. Because of that, the production is often outsourced to developing countries, where labour is much cheaper.

Currently, 100 million rural households in developing countries are directly engaged in cotton production. As these people are essentially powerless in the grand scheme of fashion production, they're left to be affected by any price fluctuations, rising costs of production, or the effects of climate change.

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What is ethical and sustainable fashion? The hallmarks of sustainable development-PIRKANI

Ethical fashion, sustainable fashion, eco-friendly fashion… These terms represent alternatives to fast-fashion, which has taken over the fashion industry in the last two decades. While they all have many things in common, they each have a distinct definition, encompassing solutions to slightly different problems in the current fashion supply chains.

In this article, we talk about promises and the landscape offered by the ethical fashion industry and emphasise how it seems to be the most all-encompassing alternative to fast fashion.

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