Journal
One thing that puts people off eco-friendly apparel is the idea that it’s more expensive. We know it’s easy to get caught up in the sticker price in the moment. It’s worth stepping back and considering the cost in context. How long will the garment last you? Is it a long-term investment? Does it spark joy and make you feel happy with your decision? Is it the same price as what you spend on takeout?
Change is always driven by the young – and the fashion industry is no exception. Every time we open Instagram or TikTok, there’s a new fashion trend or must-have item that appears out of nowhere. Rising consumerism and the impact of social media has fundamentally changed how we shop. To keep up with growing demand, brands are turning to cheaper production methods and environmentally damaging methods to keep their prices low. Yet not everyone is on board with ‘fast fashion’.