Journal

If you’re new to sustainable fashion, you may have some questions: what makes a sustainable fabric? How is it different than conventional fabric? How is it beneficial for the eco-system? Our health and of farmers and factory workers who make the raw material?
In this article, we’ll share some of our favourite sustainable fabrics, why we consider them eco-friendly and how they would make a great addition to your closet the next time you’re looking for a piece of clothing.

In the past two decades, fast fashion has dominated every aspect of the fashion industry and changed our view of buying clothes. The industry is based on a quick stock overturn, mainly achieved through consumers buying many clothes and discarding them soon to buy new ones—havoc for the environment and sustainability.
We've created this overview of fast fashion's environmental impacts to help you understand how it massively contributes to climate change by turning garments into fashion waste.

Cotton is one of the most popular fabrics globally and undoubtedly the one with a long history. Despite its versatility, durability and popularity, cotton takes a lot of labour to satisfy the current demand for cotton. Because of that, the production is often outsourced to developing countries, where labour is much cheaper.
Currently, 100 million rural households in developing countries are directly engaged in cotton production. As these people are essentially powerless in the grand scheme of fashion production, they're left to be affected by any price fluctuations, rising costs of production, or the effects of climate change.

The fashion industry largely relies on water for many of its activities. From watering crops to dyeing fabric, it would be near impossible to produce a garment without water.
However, considering how much this industry relies on water, it sure isn’t doing much to protect the water sources. Did you know that the fashion industry is responsible for 20% of all industrial water pollution in the world?

Ethical fashion, sustainable fashion, eco-friendly fashion… These terms represent alternatives to fast-fashion, which has taken over the fashion industry in the last two decades. While they all have many things in common, they each have a distinct definition, encompassing solutions to slightly different problems in the current fashion supply chains.
In this article, we talk about promises and the landscape offered by the ethical fashion industry and emphasise how it seems to be the most all-encompassing alternative to fast fashion.